![]() ![]() LinkedIn, in particular, has served as a popular hub for professionals, job-seekers, recruiters, and companies. The act of generating leads and recruiting potential companies to your business’s services can now be done online and in a wider market. Long gone are the days where you show up to a convention or conference with a booth and a representative. However, in this new digital age of social media, the process for finding the best leads for your business is different than before. ![]() Compared to the immediate transactional nature of B2C businesses, B2B businesses tend to look for long-term relationships with partner companies who purchase their products and/or services consistently. For B2B businesses, the most important aspects of doing business are finding a niche market and finding a scalable way to get in contact with prospective clients/businesses. ![]()
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